Wednesday, June 9, 2010

Oh, You were finished ? Well then allow me to retort...

So with the youtube generation of skaters never quite understanding what it means to actually wait for a video to come out and have to buy it or watch it with a friend, it seems company's like Zero and others have begun to fight back. The result, short videos with cheap packaging for a low price. Reasoning because videos don't sell like they used to ( did a skate video ever break even ? plane tickets, hotels, equipment, etc. ) and it'll immediately go straight to youtube or some other video hosting site. While I understand the idea behind the change it seems that it has also "dumbed" down the skating. Zero's Strange World is a great example ( and not the only one mind you ). The am's went off and pulled some sick parts together (as they should to "prove" themselves worthy of the Slap forums). The pro's slacked, I understand many were coming off of the fallen video but what was Elissa Steamer's excuse again ? Or Rattray's ? Well ... Rattray had just finished the Osiris Feed the Need Part like ... 3 years ago, ummm so did Balding Brockman and he pulled out a full section ( quite ridicolous at that, frontside bluntslide like whoa ). I just wonder if these promos, short online videos and new "Strange World" styled dvds are going to be the downfall of video progression. Will everything just go straight to youtube and be simpley park clips of your used to be favorite pro doing front 5-0s on little transition in some slip ons talking about his low key day ? Hopefully I'm wrong, I figure as long as $lave is around and Girl/Chocolate skate videos will never completely die or ... slack.

P.S. and now Zero is starting to film for "Cold War" will this be only pro parts with am montages ?